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The Marketing Power List

Counsel Collective  ·  Leaders to Watch

The Marketing
Power List

2026

The marketing leaders shaping how the world’s brands show up — recognized not for visibility, but for influence: the rare ability to move companies, categories, and culture.

A living annual · Class of 2026 forming now · Official launch Winter 2026 · Read & share the 2026 edition →
How honorees are chosen

Ranked across five dimensions of influence

Influence is not the same as visibility — conflating them is the field’s most expensive mistake. Each honoree is weighed on how they build and exercise influence.

I

Personal Salience

II

Community Visibility

III

Brand Attention

IV

Campaign Impact

V

Business Results

The Class of 2026

Hover or tap any leader to flip their card and read the citation. Names with a gold mark are independently ranked on the 2026 Forbes World’s Most Influential CMOs list. This list grows through the year as the class takes shape.

01
Forbes #19
Manu Orssaud
Manu Orssaud
Duolingo
Hover to flip
Manu Orssaud
Chief Marketing Officer
Turned Duolingo’s green owl into one of the most-watched characters on the internet — billions of organic impressions and a $1B+ revenue brand built on earned attention.
Category — Tech & Apps
02Morgan Flatley
Morgan Flatley
McDonald’s
Hover to flip
Morgan Flatley
EVP, Global Chief Marketing Officer
Architect of McDonald’s culture-first marketing era — the Famous Orders playbook that made the brand a pop-culture fixture.
Category — Food & QSR
03Fernando Machado
Fernando Machado
Chipotle
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Fernando Machado
Chief Brand Officer
One of the most awarded brand-builders of his generation — behind work like the Moldy Whopper — now sharpening Chipotle’s brand.
Category — Food & QSR
04
Forbes #11
Nicole Hubbard Graham
Nicole Hubbard Graham
Nike
Hover to flip
Nicole Hubbard Graham
EVP, Chief Marketing Officer
Leads Nike, Jordan and Converse marketing. Drove “Winning Isn’t For Everyone” (12B+ Olympic impressions) and the “Why Do It?” evolution of Just Do It.
Category — Apparel & Sport
05Fabiola Torres
Fabiola Torres
Gap
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Fabiola Torres
Global Chief Marketing Officer
Reigniting an American icon — leading Gap’s brand revival for a new generation.
Category — Apparel & Sport
06
Forbes #21
Zach Kitschke
Zach Kitschke
Canva
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Zach Kitschke
Global Chief Marketing & Comms Officer
Employee No. 5 turned global CMO. Across 13 years, scaled Canva past $3B in revenue into a universal design brand.
Category — Tech & Apps
07Rebecca Van Dyck
Rebecca Van Dyck
Airbnb
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Rebecca Van Dyck
Chief Marketing Officer
Architect of Airbnb’s brand-led growth model — the shift from performance spend to brand that powered its resurgence.
Category — Travel & Hospitality
08Doug Sweeny
Doug Sweeny
Oura
Hover to flip
Doug Sweeny
Chief Marketing Officer
Building the defining brand of wearable health as Oura takes the smart ring mainstream.
Category — Tech & Apps
09Manolo Arroyo
Manolo Arroyo
The Coca-Cola Company
Hover to flip
Manolo Arroyo
EVP, Chief Marketing & Customer Commercial Officer
Global marketing chief for the world’s most recognized brand, steering its biggest marketing-model overhaul in a generation.
Category — Beverage
10
Forbes #4
Tim Ellis
Tim Ellis
NFL
Hover to flip
Tim Ellis
Chief Marketing Officer
The #4 marketer in the world. Modernized the NFL with “Helmets Off,” built its most diverse fan base ever — and 86 of the 100 most-watched US broadcasts of 2025.
Category — Sports & Entertainment
11Jonathan Bottomley
Jonathan Bottomley
Calvin Klein
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Jonathan Bottomley
Global Chief Marketing Officer
Keeper of one of fashion’s boldest brands — the provocative, culture-driving Calvin Klein voice.
Category — Fashion & Luxury
12Oshiya Savur
Oshiya Savur
e.l.f. Beauty
Hover to flip
Oshiya Savur
Chief Marketing Officer, e.l.f. Brands
Marketing the disruptor rewriting beauty’s rulebook — e.l.f.’s irreverent, value-led brand.
Category — Beauty
13Claudine Cheever
Claudine Cheever
Pinterest
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Claudine Cheever
Chief Marketing Officer
Turning inspiration into a performance brand — repositioning Pinterest for advertisers and users alike.
Category — Tech & Apps
14Tim Castree
Tim Castree
DoorDash
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Tim Castree
Chief Marketing Officer
Now leading marketing for DoorDash as it expands from a delivery app into a local-commerce platform.
Category — Retail & Commerce
15Carly Gomez
Carly Gomez
Crocs
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Carly Gomez
SVP, Chief Marketing Officer
Behind one of the most improbable brand comebacks of the decade — Crocs’ collab-fueled cultural resurgence.
Category — Apparel & Sport
16Mark Kirkham
Mark Kirkham
PepsiCo Beverages US
Hover to flip
Mark Kirkham
SVP & Chief Marketing Officer
Steering marketing for an American beverage giant’s flagship US portfolio.
Category — Beverage
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The full recognition system

Ones to Watch

The leaders who stepped into the seat this year and are already impossible to ignore — a rolling sub-class refreshed as new chiefs make their mark.

Opening with the 2026 class
The Hall of Fame

Reserved for leaders who recur on the Power List year after year — recognition that their influence is a body of work, not a moment.

Inaugural induction · 2027

Know a marketer who belongs here?

The Marketing Power List is a living series — the class of 2026 is still taking shape. Nominate the leader shaping the conversation.

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