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Leaders to Watch · Hispanic Heritage Month 2026

Adelante.

Fifty Hispanic and Latino leaders across legal, people, finance, technology and operations at launch, and more recognized every week for the next thirteen months. Your words, not ours. A card that is yours, and a full feature if you want one. A year of amplification. Every place on the list accepted, never bought.

Seventy-five recognized so farFive chapters15 Sep 2026 to 15 Oct 2027The live edition and the 2027 book
Most opened this month · in their own words
Newest first until the month's reads are in
0leaders nominated
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Accept your place
Nominated? Your personal acceptance link is in your note. Five questions, two minutes. Your card is built from your answers. Once you accept, The Floor is yours too.
The Adelante hardcover, cobalt with marigold and red circles and a floral wordmark, on a wooden deskWorking mock · the 2027 bookThe live edition · new pages every TuesdayRead Adelante as a book.Every leader a page, every piece in its chapter. Turn it like the real thing.Open the edition
The live edition

Seventy-five recognized. Four hundred forty-nine nominated. Nominations open all year.

This page is a living record. New leaders, full features, and the conversations around them join it through the month and across the year. What is here now is the beginning, not the whole.

FeaturedRecognizedComing soon
Recognized here?
The conversation continues on The Floor. Your answers, in your words, can carry into the 2027 book.
Open your portal

Names appear here the moment a leader accepts. The first fifty went live on 15 September, and new leaders join in a drop every Tuesday. Nominations stay open to 15 October 2027, by our editorial team or by anyone, and later acceptances join the list as they arrive. The later the nomination, the shorter its run inside this edition; every nomination is reconsidered each year.

What a place on the list holds

Not a mention. A record that keeps working long after the launch.

The words

Your story, in your words

Five questions, answered in your words, become your card. Or take the feature: a forty-five-minute conversation, editor-written and yours to approve line by line, then republish anywhere.

The card

Recognition you can carry

A designed card on the Adelante page, and in your hands the day it goes live, for your feed, your team, your newsroom. It links to you, not to us.

The year

Amplified for thirteen months

Series pages, the homepage, the app and our channels bring readers back for a full year, not a news cycle. Theirs was an event; this is a running record.

The book

The campaign closes as a book

In fall 2027, Adelante becomes a printed coffee table book: the year of leaders, chapter by chapter, in one object made to sit in lobbies and boardrooms. Every recognized leader is named in it, and our editors look to the full stories first when they choose its pieces.

The Adelante book open to a leader’s page: Luis Machado’s portrait facing his feature, There Is No Such Thing as a Legal IssueA leader’s page in print · working mockRead Luis Machado’s feature →

It costs you nothing, and no one you work with is asked to sponsor anything. That is the whole point of how it was built.

The live edition

The list is a book being written in public.

Every leader added to this page is named in the 2027 Adelante book, and our editors choose the pieces it carries. The site is the live edition: open it and turn the pages, or browse the shelf below. Each shelf is a chapter, each spine a leader, and the empty slots are the places going up next Tuesday.

Recognized Piece live, in their own words Answers in, piece on its way Most opened this month Going up next drop
The bound editionPrint · fall 2027 · one object for the whole year
Open the edition
Who is in it

Every recognized leader, by chapter

Every leader on these shelves is named in the book. The pieces it carries are our editors’ choice, and the full features are where they start.

Written as it grows

The leaders write the connective tissue

Between the chapters sit reflections from the leaders themselves, gathered on The Floor in their own words. The editors choose which ones go in, and none goes in without its writer’s approval. The book carries the conversation, not just the roster. See the room

Where partners are named

Named by level of support, never editorial

Partners are named in the printed book by the level they support: the title page, the chapter dividers and the partner pages. No partner shapes a single leader's page, in print or online. See the places in the book

Partner with the edition

Help us print it. Never help write it.

The 2027 book is made possible by the organizations that stand beside it. Every level of support has a named place in print, and none of them touches a leader’s page. Pick a place to see the full option.

The Adelante book open to the presenting partner page, a cobalt page reading Your organization, facing the title page presented with Your organizationA partner page in print · working mockOpen the live one

Partners are named by level of support. No partner reviews, shapes or approves a leader’s page, in print or online.

Stand beside the campaign

Your name next to this list. Never on it.

Hundreds of leaders over thirteen months, 15 September 2026 through 15 October 2027. Every one arrives through a private portal that also collects their photographs, the peers they nominate and the firms they trust, and turns the willing ones into full features. Recognition is editorial and free, decided before any of this is offered. Partners stand beside all of it. Every level includes the level below it, the ad unit grows as you go up, and there is one presenting seat.

In the cohort Airbnb · Amazon · NVIDIA · Cisco · Roku · Workday · Adyen · Coursera · Lennar · Carnival Corporation · Hyundai Motor America · Equitable · PwC · Ingram Micro · TelevisaUnivision · Sportradar · Loewe · Mondelēz · Palladium Equity Partners · FirstEnergy · TopBuild · Zumiez

$25,000Presenting$12,000Chapter$6,000Year$2,500AlignmentFreeTrusted partner
The Adelante book open to the presenting partner page, a cobalt page reading Your organization, facing the title page presented with Your organization
Your place in print · working mock
Presenting partner

Adelante, presented with you

$25,000
One organization
  • Everything in Chapter, Year and Alignment, with your unit upgraded to the top leaderboard
  • Presented-with credit on this page, the homepage band and the Discover band through 15 October 2027
  • A post announcing you as presenting partner, and a name in the closing post
  • Two production windows: leaders you put forward, produced as full features and priority-published
  • A fifty-word organization call-out on this page, written with you
  • The top leaderboard across the site and the app, through the close and ninety days after
  • The monthly Partner Dispatch, the quarterly campaign report and the closing report
  • A welcome line at the Hispanic Heritage Month 2027 close, and first refusal on the next edition
  • Your name on the title page and a full partner page facing the foreword in the 2027 Adelante book, with fifty copies to share
  • Add the campaign cover for $35,000 in total (three windows), or the cover and an expanded book spread for $50,000 (four windows), both invoiced directly
Reserve the presenting seat
Secure checkout. Invoice issued on payment.
The Adelante book open to the Legal chapter: the red divider page facing a Leaders to Watch page with five recognized leaders, and the line This chapter presented with Your organization
Your chapter in print · working mock
Chapter partner

One chapter, presented with you

$12,000
Five available, one per chapter
  • Everything in Year and Alignment, with your unit upgraded to a leaderboard
  • Presented-with credit on your chapter’s row of this page and on that chapter’s new-leaders announcements for the run
  • One production window: a leader you put forward in your chapter, produced as a full feature and priority-published
  • A social set with each wave in your chapter, for your own channels
  • A leaderboard across the site and the app, below the presenting partner, through the close and sixty days after
  • A presented-with line on your chapter’s divider page in the 2027 Adelante book, with twenty-five copies
Reserve a chapter
Secure checkout. Invoice issued on payment.
A close view of the Adelante partner pages: the heading The partners of Adelante, and open places reading Your organization
The partner pages · working mock
Year partner

The whole run, side by side

$6,000
Five available
  • Everything in Alignment, with your unit upgraded to a skyscraper
  • A skyscraper beside this page and across the site, in place of the 300 by 250, through the close and thirty days after
  • Named in the closing post on 15 October 2027
  • The quarterly campaign report and the closing report
  • Named on the partner page of the 2027 Adelante book, with ten copies
Reserve a year place
Secure checkout. Invoice issued on payment.
A closer view of the Adelante partner pages, where the smaller open places read Your organization
Your name in print · working mock
Alignment partner

Aligned with the campaign

$2,500
Open to any organization
  • A 300 by 250 unit in the partner grid beside this page through 15 October 2027
  • Your logo in the campaign partner line on this page
  • The monthly Partner Dispatch: who was recognized that month, with a congratulations note you can send
  • Your name on the partner page of the 2027 Adelante book, with three copies
Reserve a place
Secure checkout. Invoice issued on payment.

Named in the 2027 book, by your level. Support at any level and your organization is named in the Adelante coffee table book: the presenting partner on the title page, chapter partners on their chapter divider, year and alignment partners on the partner pages. No partner reviews or approves a single leader’s story, in the book or online.

Ask about the book

Trusted partner, no fee. If a leader on this list names your organization as a firm or advisor they work with, it can be listed as a trusted partner of the campaign for the whole thirteen months. Listed by name, with no logo, no ad unit and no charge, and never for sale. Every listing is approved by us before it appears, and named on the trusted partners page of the 2027 book.

Ask to be listed

Editorial independence is absolute. Recognition is free and never depends on any partner. Partners are named in the book by their level of support, and never shape who is recognized or what any leader’s page says.

Production windows. A partner puts a leader forward and we produce that leader as a full feature, within ten business days of approval, three a month across all partners. We decide what runs. The story is free to the leader, approved by them line by line, and carries no partner mark. Nomination is a door, never a guarantee.

Selection is never for sale. Partners buy branding and promotion. They never buy editorial, placement in anyone's story, or the decision to publish, and no partner is ever tied to a named leader. Every leader on this page approves their own words in full. Anyone who wants to contribute a quote to the campaign can do that for free.

How the list is built

By consent, by editorial judgment, and by nothing else.

Four hundred forty-nine leaders were nominated by Counsel Collective's editorial team, from our own relationships, from public recognition by the Hispanic National Bar Association, ALPFA, HITEC and the Latino Corporate Directors Association, from readers, and by the recognized leaders themselves through their own portals, and nominations stay open to anyone for the whole of the run. Every leader on the page chose to be on it.

No fee, sponsorship or purchase is required or accepted for inclusion, and no partner has any say in who appears. Counsel Collective is funded by advertising across the site, never on anyone's story. That is the reason it exists.

8 – 11 September
Nominations delivered, by chapter
14 September · noon ET
The launch list locks; unclaimed places pass to the next nominee
15 September
Adelante goes live with the first fifty and the first feature
Every week to 15 October 2027
New features and new names as nominations arrive; cards delivered the day each name goes live
15 October 2027
Close of the run; every leader keeps a standing invitation to a full feature, and every nomination is reconsidered next year
From the Floor

The leaders answer, in their own words.

Everyone recognized in Adelante is invited into a private exchange: a short set of questions, chosen by our editors, that only people who have led can really answer. The editors draw on the answers leaders approve for the 2027 book. This is a window onto that room.

Recognized leaders answer a short set of questions here, and the editors draw on the answers they approve for the 2027 Adelante book.

Recognized in Adelante? The Floor is a tab in your portal. Add your answer, back the ones worth carrying forward, and approve yours to be considered for the book. Nothing appears here until you do.

Add your answer on The Floor
Your place is held for the whole run

Say yes, and the rest is ours to do.

Five questions and two minutes for the card, through the link in your nomination note. Forty-five minutes if you want the fuller story. Then The Floor, where the leaders on this list answer each other and the best of it goes into the book. Either way, every word is yours before anyone else sees it.

Editorial / Counsel Collective · counselcollective.org Adelante: Hispanic and Latino Leaders Moving Industries Forward
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