NAMWOLF 25
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A year of NAMWOLF at twenty-five.
Counsel Collective is NAMWOLF’s editorial partner for the twenty-fifth. From Chicago through the 2027 Annual Meeting we are telling the stories of the people and organizations NAMWOLF puts forward, free, in their own words, with their approval on every line. Pick the door that fits you.
Adelante is already running the same kind of year.
Hispanic and Latino leaders across legal, people, finance, technology and operations, in their own words. Hispanic Heritage Month to Hispanic Heritage Month: thirteen months, five chapters, new names every Tuesday, and a book at the end. Every place accepted, never bought. It is the closest look at what NAMWOLF’s year becomes.
See the live edition →
Luis Machado, former GC of TopBuild, on why the label sidelines the lawyers who should be in the room.
What she is building, what it took, and who carried her.
The Adelante questions, answered in her own words.
How long NAMWOLF’s stories run
Story PortalThe anniversary year. Every story is showcased across the site from the day it publishes through the next Annual Meeting.
If NAMWOLF’s community keeps putting names forward, the showcase keeps going. We follow the demand, not the calendar.
Every published story stays up, permanently. No expiry date, nothing to renew, and it is theirs to share anywhere.
What a Counsel Collective story looks like. Features on individual leaders, and the watch lists that put whole cohorts on the record.
Kieron Frazier, Fox Rothschild. Gaming and sports law, by way of an NFL front office.
Tochukwu Okezie, Chief Legal Officer, Interswitch Group. Legal operations and governance, built from the ground up.
Mariana D’Andrea, Associate General Counsel, Roku. Why empathy is a leadership discipline, not a soft skill.
Adam Frankel, General Counsel, NWN. Three acquisitions and the integration playbook that does not exist.
Twenty in-house litigation chiefs who decide how corporate America litigates.
Forty legal leaders in venture. Twenty in-house, twenty at the firms.
Story PortalFor leaders
Your place in the anniversary year.
NAMWOLF opens the year to its community after the Annual Meeting. Leave your details now and your private portal will be ready the day it opens. A yes is enough to be recognized. A few answers earn a card in your own words. A conversation earns a full feature. Nothing publishes without your approval.
Hold my place
Your place is held.
When NAMWOLF opens the year, your private portal arrives from alex@counselcollective.org. Watch for it.
Back to the doorsHow it runs
- You get a private portal: confirm your place, answer a few questions if you like, add a photo, put a peer forward.
- Recognition publishes in waves through the year, each one carrying NAMWOLF’s name. A full feature starts with a conversation about what you are actually working on.
- We write it. You read it, change what you want, and sign off. Nothing publishes without you, and the piece is yours to republish anywhere.
- Colleagues and trusted partners you name can be included and quoted, also at no charge.
- Everything you earn, the card, the share copy, the published piece, stays in your portal for the year and beyond.
Story PortalFor firms and legal service providers
Two ways in. One is free.
This is Counsel Collective’s own program. It is not a NAMWOLF sponsorship, and nothing here ever touches the NAMWOLF series or anyone in it. Nomination is free. Recognition is earned. Reach is bought.
Nominate the people you work with
A client who just did something worth knowing. A colleague nobody outside the building has heard of. You are credited as the nominator on their card and listed as a trusted partner. Costs nothing, ever.
They’re in.
Our desk reviews every nomination. If they are recognized, their card carries your name as the nominator, and your firm joins the trusted partner list. Want to add another?
Put your brand beside the work
Partners sit beside the stories, never inside them. Pick every class your buyers sit in, pick a rung, and we hold the seat ten business days while we confirm by email.
Every paid rung carries the same core. Nothing in a story is for sale. Every option, in full.
Held for ten business days.
Alex or Cindy confirms by email, usually the same day. If you would rather talk first, grab twenty minutes below.
The rules, so nobody has to ask
- Our desk decides who is recognized, free, every time. If it passes on a name, nothing is sold around that person.
- Partners sit beside the work, never inside it. No partner is ever tied to a named leader.
- Nominating firms are credited on the card and listed as trusted partners whether or not they ever buy anything.
- Seats never touch the NAMWOLF series. That one belongs to NAMWOLF.
Story PortalFor associations
Run a year like this for your members.
The same program we are running with NAMWOLF, built for your community and your calendar. Your members put names forward. Each one gets a private portal. A yes is a mention, five answers earn a card, a conversation earns a full feature. It costs the association nothing and costs the leaders nothing.
What your association gets
- A series page carrying your name, with recognition published in waves through the year.
- Full features on people and organizations you choose.
- A monthly dispatch your team can forward the day it lands, and a quarterly one-page report.
- A private room where your members ask your members.
- Your creative across our network for the life of the partnership.
What we need from you
- Names, and confirmation that they are yours.
- One nomination owner and twenty minutes a month.
- Your channels carrying each wave.
- Leadership on the record for the anchor piece.
Start the conversation
It’s with Alex.
He replies personally, usually within a day. If you would rather talk first, the calendar is below.
Story PortalEnter your access code
This door is for the NAMWOLF team. Clare has the code.
Opens soon
Nominations open
You are in. Come back when the window opens and put your first names forward.
NAMWOLF team
Put a name forward.
Every name gets a private portal of their own. A yes is enough to be recognized. A few answers earn a card in their own words. A conversation earns a full feature. Adding a name commits nobody to anything, and NAMWOLF decides who is featured.
Put a name forward
Thank you
That name is with us. NAMWOLF decides who is featured, and nothing happens until the team says so.
How it runs
- Each person gets a private portal: confirm the place, answer a few questions if they like, add a photo, put a peer forward.
- Recognition publishes in waves through the year, each one carrying NAMWOLF’s name. A full feature starts with a conversation about what they are actually working on.
- We write it. They read it, change what they want, and sign off. Nothing publishes without their approval, and the piece is theirs to republish anywhere.
- Colleagues and trusted partners they name can be included and quoted, also at no charge.
What it costs
Nothing. Nobody in a story is asked to pay for it, and nobody at their organization is asked either. Vendors buy visibility across the site, never inside someone’s piece. That firewall is the reason this exists.
