The Marketing
Power List
The marketing leaders shaping how the world’s brands show up — recognized not for visibility, but for influence: the rare ability to move companies, categories, and culture.
The brands you remember are built by people willing to take a swing in public. These sixteen leaders don’t just run marketing — they move companies, categories, and culture, with commercial consequence as the North Star.
Ranked across five dimensions of influence
Influence is not the same as visibility — conflating them is the field’s most expensive mistake. Each honoree is weighed on how they build and exercise influence.
Personal Salience
Community Visibility
Brand Attention
Campaign Impact
Business Results
The Class of 2026
Hover or tap any leader to flip their card and read the citation. Names with a gold mark are independently ranked on the 2026 Forbes World’s Most Influential CMOs list. This list grows through the year as the class takes shape.
Put your brand at the center of the conversation
Present the Marketing Power List and reach the leaders and teams shaping the world’s brands. One presenting partner per edition.
Know a marketer who belongs here?
The Marketing Power List is a living series — the class of 2026 is still taking shape. Nominate the leader shaping the conversation.
