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Editorial Research

The Voice Business: Volume I, The Practitioners

Counsel CollectiveVolume I — The PractitionersAugust 2026

The VoiceBusiness

Thirty people who turned a point of view into a business. What they cover, how they earn, what they did first. And, in their own words, how they’d like you to see it.

30Profiles
7Business models
3K to 5.6MAudience range
100%Handles verified

Seven ways a voice earnsThe colour is the business model

This is not a ranking. There is no top, no laurel and no badge, and the numbers beside each name are audience sizes, not scores.

It is also not an endorsement. Some of what these people publish will be useful to you and some will not, and which is which depends entirely on what you do for a living.

What it is: a map of how thirty people converted a point of view into an income, laid out in the same fields for every one of them. What they cover. How the voice earns. What they did first. And then, in their own words, how they describe themselves, because how someone frames their own work tells you what they are optimising for.

The uniform frame is deliberate. A Wharton professor with 5.6 million followers and a legal-market economist with four thousand get the same rows in the same order. The moment the fields change according to how much we like someone, this stops being information and becomes a ranking with extra steps.

One finding runs through the whole volume. The creator economy is usually described through its loudest business model, the funnel: free content at the top, an email list in the middle, a course at the bottom. It is not the most common model here. Fourteen of these thirty have a job. Not a personal brand with a job attached, an actual salaried position at a company that did not commission the audience, cannot direct it, and will not keep it when the person leaves. Call it the employer-funded voice. It is the least-described shape in the space, and it is the one closest to the people reading this.

Employer-funded voice

6 of 30
Alex Su
01
Employer-funded voice01/30

Alex Su

in/alexander-su
@legaltechbro

Covers
Comedic short-form on law-firm and in-house life; legal tech and AI adoption
Earns
Salaried — CRO at Latitude Legal. By design there is no course and no paid product; the audience is personal, portable and entirely his own.
Base
Ex-Sullivan & Cromwell · clerked N.D. Ill. · Ironclad
Read as
The proof that an audience can be pure generosity: nothing sold, nothing gated — just the sharpest running commentary on in-house life anywhere.
“I post a lot of crazy stuff, occasionally serious stuff.”Their words
102,144LinkedIn · 4 Aug 26
Colin S. Levy
02
Employer-funded voice02/30

Colin S. Levy

in/colinslevy

Covers
Legal technology adoption, contract lifecycle management, AI in practice
Earns
Salaried GC role is primary. Books, firm training, a 32K newsletter, plus advisory and equity stakes across legal-tech startups
Base
General Counsel, Malbek · adjunct professor, Albany Law · CLOC board
Read as
The connective tissue of legal tech: a sitting GC whose writing is how half the industry first understood its own tools.
“Author, educator, and General Counsel focused on legal technology, AI, and the future of legal practice.”Their words
56KLinkedIn · 4 Aug 26
Olga V. Mack
03
Employer-funded voice03/30

Olga V. Mack

in/olgamack

Covers
Contracts, legal operations, AI in contracting, women in legal leadership, board service
Earns
Salaried and equity operator role as CEO. Books, speaking, columns and board seats around it
Base
Former GC (Parity, ClearSlide) · lecturer, UC Berkeley Law · Above the Law columnist
Read as
The rare operator-scholar — running a company by day while framing the industry’s contracts conversation for everyone else.
“CEO at TermScout | Making Contracts Trustworthy, Comparable, and AI-Ready.”Their words
44KLinkedIn · 4 Aug 26
Damien Riehl
04
Employer-funded voice04/30

Damien Riehl

in/damienriehl

Covers
Legal data standards, AI in law, copyright, legal knowledge engineering
Earns
Salaried product leadership at vLex. Much of his public work is SALI standards work — industry infrastructure built for the whole profession, not sold.
Base
Clerked for chief judges, state and federal · a decade of complex litigation · Fastcase, Docket Alarm
Read as
The industry’s standards-bearer in the most literal sense: much of his public work is infrastructure the whole profession uses for free.
“Damien Riehl is a lawyer and technologist with experience in complex litigation, digital forensics, and software development.”Their words · third-party bio
11KLinkedIn · 4 Aug 26
Sterling Miller
05
Employer-funded voice05/30

Sterling Miller

in/sterlinglmiller
tenthings.blog

Covers
The craft of in-house lawyering, in a persistent ten-item list format
Earns
Salaried law-firm executive who gives the craft away: six books, a decade-long column and free CLE, an audience built on generosity rather than a funnel.
Base
Four-time General Counsel · Travelocity, Sabre, Marketo · now COO and GC, Hilgers
Read as
The voice sitting GCs trust most — four general counsel seats deep, still teaching the craft one ten-item list at a time.
“My name is Sterling Miller and from 2017-2018, I was the General Counsel of Marketo, Inc.”Their words
15KLinkedIn · 4 Aug 26
Anders Liu-Lindberg
06
Employer-funded voice06/30

Anders Liu-Lindberg

in/andersliulindberg

Covers
Finance business partnering, the changing CFO function, FP&A transformation
Earns
Advisory and interim finance engagements, training through the Business Partnering Institute he co-founded, and partnerships with the software companies serving his field.
Base
Long finance career at Maersk · co-founder, Business Partnering Institute
Read as
The person who made finance business partnering a discipline with a name — and built one of the largest finance audiences on LinkedIn doing it.
“Leading advisor to senior Finance and FP&A leaders on creating impact through business partnering.”Their words
457KLinkedIn · 4 Aug 26

B2B analyst

5 of 30
Josh Bersin
07
B2B analyst07/30

Josh Bersin

in/bersin

Covers
HR technology market analysis, talent strategy, the AI reshaping of the HR function
Earns
Enterprise research memberships, licensed data, Galileo software, 700+ certificate courses, events
Base
Founded Bersin & Associates 1998 · sold to Deloitte 2012 · ran Bersin by Deloitte to 2018
Read as
The reference point: when the HR technology market wants to know what it thinks, this is the analysis it reaches for.
“A global industry analyst covering all areas of Human Resources, Leadership, HR Technology, and the changing world of work.”Their words
988KLinkedIn · 4 Aug 26
Nicola Shaver
08
B2B analyst08/30

Nicola Shaver

in/nicola-shaver

Covers
Legal technology market mapping, AI tool evaluation, innovation and knowledge management
Earns
A B2B subscription research business: LegalTech Hub sells intelligence subscriptions and reports, with the audience as its front door.
Base
Practised law · Director of Innovation and Knowledge, Paul Hastings · teaches Cardozo’s first legal-tech course
Read as
The analyst the legal-tech market cites. When a tool matters, her map is where buyers look first.
“CEO and co-founder of Legaltech Hub, with 20 years of experience in the legal industry.”Their words · company expert page
41KLinkedIn · 4 Aug 26
Jae Um
09
B2B analyst09/30

Jae Um

in/jaesunum

Covers
Legal-market economics: pricing, firm strategy, market structure, heavy data visualisation
Earns
Strategy consulting to AmLaw 100 firms through Six Parsecs, plus advisory board seats across legal tech — several equity-carrying.
Base
Director of Pricing Strategy, worldwide, Baker McKenzie · Seyfarth Shaw · founder, Six Parsecs
Read as
The smallest audience in the volume and among its most influential — read closely by the people who set law-firm pricing.
“Jae is one of the most sought after strategy executives in the legal industry by executive leadership of AmLaw 100 law firms.”Their words · third-party advisor page
4KLinkedIn · 4 Aug 26
Mark A. Cohen
10
B2B analyst10/30

Mark A. Cohen

in/legalmosaic

Covers
Structural change in the legal industry: the business of law, the legal supply chain
Earns
Legal Mosaic sells consulting, training, speaking and content production, with the long-running Forbes column carrying the ideas.
Base
Trial lawyer · co-founder, Clearspire · Distinguished Fellow, Northwestern Pritzker
Read as
The industry’s long-view economist: the writer executives quote when they need the structural story of legal’s transformation.
“The legal function’s purpose is to ensure access to legal protection, create business value, defend the rule of law, and advance global environmental sustainability.”Their words
11KLinkedIn · 4 Aug 26
Hung Lee
11
B2B analyst11/30

Hung Lee

in/hunglee
recruitingbrainfood.com

Covers
Recruiting and talent acquisition: market conditions, hiring technology, weekly curation
Earns
Free to readers, funded by sponsors — a newsletter with a published audience profile that makes the exchange a clean and transparent one.
Base
Recruiter, then agency operator · co-founder and CEO, Workshape.io · Brainfood since 2016
Read as
The trade publication an entire profession reads, built and run by one person — recruiting’s indispensable weekly read.
No first-person self-description located on a property he controls.Noted rather than paraphrased
93KLinkedIn · 4 Aug 26

Institutional authority

4 of 30
Adam Grant
12
Institutional authority12/30

Adam Grant

in/adammgrant
@adamgrant

Covers
Organisational psychology: rethinking, generosity, potential, motivation
Earns
Trade books, corporate keynotes, a salaried Wharton chair, TED-produced podcasts. No course, no membership
Base
Saul P. Steinberg Professor of Management, The Wharton School · tenured
Read as
The most-followed organisational psychologist in the world, and the least monetised audience in this volume — the platform serves the ideas.
“Organizational psychologist and bestselling author who studies how people find motivation and meaning.”Their words
5.63MLinkedIn · 4 Aug 26
Alex Edmans
13
Institutional authority13/30

Alex Edmans

in/aedmans

Covers
Evidence quality and the misuse of statistics, purpose versus profit, corporate governance
Earns
Salaried chair as the base. Book royalties including a corporate-finance textbook. Keynotes, board seats, advisory
Base
Professor of Finance, London Business School · ex-Wharton · ex-Morgan Stanley
Read as
The scholar executives call when evidence quality matters — and the author of this volume’s most useful book for a general counsel.
“Professor of finance, author, speaker, board member, and advisor.”Their words
73KLinkedIn · 4 Aug 26
Amy Gallo
14
Institutional authority14/30

Amy Gallo

in/amyegallo

Covers
Workplace conflict, difficult conversations, feedback, gender at work
Earns
Corporate speaking and workshops are primary. Books, the HBR affiliation, licensed course content with LinkedIn Learning and HBR
Base
Contributing editor, Harvard Business Review · ten seasons co-hosting Women at Work
Read as
The definitive voice on working with difficult colleagues — HBR-anchored, permanently relevant, cited in boardrooms and break rooms alike.
“Transforming conflict into a force for good. Author. Speaker. Expert on Workplace Dynamics.”Their words
63KLinkedIn · 4 Aug 26
Gorick Ng
15
Institutional authority15/30

Gorick Ng

in/gorick
@gorick.ng

Covers
The unwritten rules of early-career and first-generation professional advancement
Earns
Corporate keynotes and consulting are primary. Book royalties, a 35K newsletter and flashcards as the low-ticket funnel, a salaried Harvard role
Base
First-generation, low-income student · Harvard College · BCG · faculty, UC Berkeley
Read as
The unwritten rules, written down at last — Harvard-tested guidance that first-generation professionals actually needed.
“Demystifying the unspoken rules of career success.”Their words
29KLinkedIn · 4 Aug 26

Independent author-speaker

3 of 30
Haley Moss
16
Independent author-speaker16/30

Haley Moss

in/haleylmoss

Covers
Neurodiversity and disability inclusion in the legal profession; autistic self-advocacy
Earns
Paid keynote speaking is the clearest primary line, via multiple bureaus. Five books, neuroinclusion consulting, art sales, columns
Base
JD, University of Miami · Florida Bar 2019 · board member, Disability Rights Florida
Read as
A genuinely singular credential, lived and documented — the advocate who turned first-person authority into a national speaking platform.
“An Attorney. An Author. An Artist. An Advocate.”Their words
11KLinkedIn · 4 Aug 26
Liz Fosslien
17
Independent author-speaker17/30

Liz Fosslien

in/liz-fosslien
@lizandmollie

Covers
Emotions at work, burnout, uncertainty and team dynamics, drawn as her own illustrations
Earns
Keynotes and workshops are primary. Two bestselling books. Illustration licensing, wholesale and prints as a genuinely distinct third line
Base
Economics and consulting · former Head of Content, Humu
Read as
One of the few voices anywhere whose illustrations are as quoted as her writing — the feelings-at-work franchise, drawn by hand.
“Author, speaker, and expert on emotions at work.”Their words
188KLinkedIn · 4 Aug 26
Melody Wilding
18
Independent author-speaker18/30

Melody Wilding

in/melodywilding

Covers
Managing up, sensitive strivers, workplace psychology, executive presence
Earns
One-to-one executive coaching is the historical core, now alongside self-paced programmes, books, keynotes and a podcast, with a free training as the funnel entry
Base
Licensed social worker and former therapist · professor of human behaviour, Hunter College
Read as
The rare workplace author with a clinical licence underneath the advice — substance the self-help shelf usually lacks.
“Author and award-winning executive coach who helps thoughtful, driven professionals find confidence and achieve influence in the workplace.”Their words
83KLinkedIn · 4 Aug 26

Board seats & equity

5 of 30
Shellye Archambeau
19
Board seats & equity19/30

Shellye Archambeau

in/shellye-archambeau

Covers
Ambition, strategic goal-setting, board service, executive career design
Earns
Public-company board compensation is by a wide margin the largest line. Keynotes, a book and advisory around it
Base
CEO of MetricStream 15 years · 15 years at IBM · Verizon, Nordstrom, Roper, Okta boards
Read as
The blueprint: the executive who wrote the playbook on strategic ambition, then proved it across three public boardrooms.
“CEO, Silicon Valley leader, Board member for Verizon, Nordstrom, Roper Technologies and Okta Inc.”Their words
57KLinkedIn · 4 Aug 26
Sallie Krawcheck
20
Board seats & equity20/30

Sallie Krawcheck

in/salliekrawcheck
@sallie.krawcheck

Covers
The gender wealth gap, women and investing, women in financial services
Earns
Founder equity in a regulated financial business. Ellevest is an RIA managing $2.4bn on management and subscription fees
Base
CEO of Sanford C. Bernstein · CFO of Citigroup · President, Merrill Lynch Wealth Management
Read as
The most senior financial-services operator in the volume — and the clearest voice on women and wealth in American finance.
“Founder of Ellevest.”Their words
58KLinkedIn · 4 Aug 26
Sarah Feingold
21
Board seats & equity21/30

Sarah Feingold

in/sarahfeingold

Covers
In-house legal careers, board service, IP, women legal executives reaching boardrooms
Earns
Board seats carrying director compensation and equity. The Fourth Floor, which she co-founded. Speaking, adjunct teaching, small IP products
Base
Etsy’s first attorney and 17th employee, later GC · first GC of Vroom · adjunct, NYU
Read as
Etsy’s first lawyer, now building the pipeline that puts more women in the boardroom — the portfolio and the mission compound each other.
“Executive | Speaker | Artist.”Their words
3KLinkedIn · 4 Aug 26
Betsy Atkins
22
Board seats & equity22/30

Betsy Atkins

in/betsy-atkins-a36b114

Covers
Inside the public-company boardroom: CEO succession, cyber oversight, activist defence, director pay
Earns
Three decades of director cash retainers and equity grants across 30-plus public and private boards; currently Wynn Resorts, SL Green and Volvo Cars. Two governance books, speaking and her own venture firm, Baja Corporation, sit alongside
Base
Three-time tech CEO · co-founded Ascend Communications, sold to Lucent for ~$24B · 30+ boards incl. Schneider Electric, Darden, Cognizant
Read as
Three decades and thirty boardrooms of governance judgment — the director other directors read.
“Betsy Atkins is a digital native 3-time CEO and serial entrepreneur co-founding enterprise software companies in the energy, healthcare and software industries.”Their words · her site, in the third person
5KLinkedIn · 4 Aug 26
Merline Saintil
23
Board seats & equity23/30

Merline Saintil

in/msaintil

Covers
The board-seat playbook from the inside: governance, cyber and AI oversight, and getting Black women into boardrooms
Earns
Director retainers and public-company equity across a large simultaneous portfolio: lead independent director at Rocket Lab, nom-gov chair at Symbotic, plus TD SYNNEX, GitLab, Alkami and Banner. Keynotes and angel investing alongside; Black Women on Boards compounds the pipeline
Base
Former COO R&D-IT, Change Healthcare · ops leadership at Intuit, Yahoo, PayPal, Adobe · six companies through IPO · co-founder, Black Women on Boards
Read as
Six IPOs, a portfolio of public boards, and a pipeline pulling the next generation of Black women up behind her.
“A software engineer turned Silicon Valley COO, I have taken six companies through IPO and am an active angel investor in dozens of companies.”Their words
16KLinkedIn · 4 Aug 26

Advisory practice

5 of 30
Cassie Kozyrkov
24
Advisory practice24/30

Cassie Kozyrkov

in/kozyrkov

Covers
Decision intelligence, judgment under uncertainty, AI literacy for leaders
Earns
Advisory and consulting, keynote speaking, and online courses through Kozyr LLC. Board seats alongside
Base
Google’s first Chief Decision Scientist · founded the discipline · trained ~20,000 Googlers
Read as
The person who invented decision intelligence and then taught it to twenty thousand Googlers — now the discipline advises the room directly.
“Decision Intelligence Pioneer.”Their words
704KLinkedIn · 4 Aug 26
Lucy Bassli
25
Advisory practice25/30

Lucy Bassli

in/lucybassli
lucybassli.com

Covers
Fixing corporate contracting: CLM, legal operations and modern lawyering for in-house teams
Earns
Retained advisory to GCs and legal-ops leaders through her firm, InnoLaw Group. Keynotes, workshops and two books — The Simple Guide to Legal Innovation and CLM Simplified — sit around it
Base
Former Assistant GC, Legal Operations & Contracting, Microsoft · Davis Wright Tremaine · founder, InnoLaw Group
Read as
The pioneer: the big-company AGC who modernised contracting at Microsoft, now the pragmatic authority every legal-ops leader calls.
“The Pragmatic Authoritative Voice in Legal Innovation.”Their words
15KLinkedIn · 4 Aug 26
Thomas Fox
26
Advisory practice26/30

Thomas Fox

in/thomasfox13
compliancepodcastnetwork.net

Covers
Anti-corruption and FCPA, compliance programme design, compliance and AI, daily compliance commentary
Earns
Independent compliance advisory is the engine. Around it: the Compliance Podcast Network he founded — 100-plus sponsor-funded shows — The Compliance Handbook with LexisNexis, and paid speaking and training
Base
15+ years as GC and chief compliance officer in energy · founder, Compliance Podcast Network · author, The Compliance Handbook
Read as
The Compliance Evangelist, exactly as advertised — a one-person media network the entire compliance profession tunes into daily.
“He is now an Independent Consultant, assisting companies with anti-corruption, anti-bribery compliance, and international transaction issues.”Their words · his network’s site
19KLinkedIn · 4 Aug 26
Marc Effron
27
Advisory practice27/30

Marc Effron

in/effron

Covers
Evidence-based talent management: performance, potential models and science-of-HR contrarianism for CHROs
Earns
Enterprise consulting through The Talent Strategy Group is primary. The Talent Management Institute — 7,000-plus graduates — HBR-published books and Talent Quarterly feed it
Base
Founder, The Talent Strategy Group · built Aon Hewitt’s global leadership consulting practice · HR executive at Bank of America and Avon
Read as
The evidence-based contrarian CHROs keep on speed dial — seven thousand practitioners trained and the talent orthodoxy sharper for it.
“Marc founded the Talent Strategy Group and advises the world’s premier companies, governments, foundations, NGOs and not-for-profit organizations.”Their words · his firm’s site
62KLinkedIn · 4 Aug 26
Carl Seidman
28
Advisory practice28/30

Carl Seidman

in/carlseidman
seidmanfinancial.com

Covers
FP&A craft, financial modelling, finance business partnering and the fractional-CFO model
Earns
Advisory and finance-transformation work through Seidman Financial, including FP&A upskilling for Fortune 500 teams. Public programmes — FP&A Mastery, a fractional-CFO mastermind — and speaking sit above it
Base
Founder, Seidman Financial · CPA, CSP, CFE credential stack · background in restructuring and turnaround advisory
Read as
The FP&A profession’s teacher-in-chief — Fortune 500 teams learn the craft from him, and ninety-four thousand practitioners follow along.
“Carl Seidman is a trusted business advisor specializing in financial planning and analysis (FP&A), business strategy, and finance transformation.”Their words · his site
94KLinkedIn · 4 Aug 26

Productised expertise

2 of 30
Whitney Johnson
29
Productised expertise29/30

Whitney Johnson

in/whitneyjohnson

Covers
Personal disruption, the S Curve of learning, growing people to grow companies
Earns
Productised IP. A licensed framework and assessment tooling sold to enterprises, plus a train-the-trainer certification. It scales without her in the room
Base
Award-winning equity analyst, Merrill Lynch · co-founded the Disruptive Innovation Fund with Clayton Christensen
Read as
The management thinker who turned personal disruption into a discipline — a framework so durable enterprises license it without her in the room.
“Thinkers50 Leading Management Thinker | CEO, Disruption Advisors.”Their words
2MLinkedIn · 4 Aug 26
Oana Labes
30
Productised expertise30/30

Oana Labes

in/oanalabes

Covers
Cash flow, working capital, modelling and financial storytelling, published as carousels
Earns
The clearest funnel here: Financiario software, a six-week paid accelerator, a course academy with a free masterclass entry, and a newsletter
Base
CPA, MBA · 15+ years in commercial lending and corporate finance
Read as
The clearest proof that finance education can be beautiful — carousels that made cash flow a subject four hundred thousand people follow.
“Top LinkedIn voice in finance with a global community of 450,000+ professionals and over 150 million views.”Their words
423KLinkedIn · 4 Aug 26
Method

Every LinkedIn and Instagram handle in this volume was verified by loading the profile and matching the name on the page on 4 August 2026. Nine accounts that look correct and belong to someone else were identified and discarded during research; four profile URLs in wide circulation did not resolve at all and were dropped.

Follower counts are as the platform displayed them on that date. LinkedIn rounds for logged-out viewers; two figures here are exact because they came from a structured profile read rather than the rendered page. A number without a date is a claim that decays, so every number carries one.

Every quotation is a verbatim self-description taken from a page we fetched. Where the only available self-description came from a third party rather than something the subject controls, the card says so. Where none could be found, we say that too rather than writing one.

Business models are reconstructed from public sources: company pages, speaker bureau listings, published media kits, product pages and disclosed roles. Where a revenue line is real but not itemised publicly, such as advisory equity, sponsorship terms or affiliate splits, the card says so.

The audience bar is plotted on a logarithmic scale from 1,000 to 10 million, not a linear one. A linear bar would render everyone below 500,000 as invisible and turn the page into a leaderboard.

Portraits are published photographs sourced from each subject’s own site, employer or speaker-bureau page, cropped to a single frame and rendered in one warm monochrome so that no photograph carries more visual weight than another. Provenance for every image is recorded in the production file.

Volume II — The Attention Economy

The media companies, holding companies and course platforms operating between one and nineteen million followers, where the economics are larger and the disclosure is thinner.

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